Territory: WORLD

FORMAT 12” 180g vinyl, printed labels,
A4 printed inlay 170gsm, dl code,
black innersleeve, white outersleeve

TRACKLIST

A. Maintain 04:56
B. The Golden Ratio (Version) 04:43

INFO

Cybotron has re-emerged in our contemporary cybercultural age when artifactual futures begin a transition into a new era of
"Meta".

By combining their knowledge of philosophy, science fiction, and mechanical engineering, at a time when electronic instrument
companies were only just beginning to distribute their products to the masses, two prosumer audio technicians named Juan
Atkins and Rik Davis were able to re-engineer Cybotron – a combination of the words “Cyborg” and “Cyclotron” (an atomic
particle accelerator) – to be used as a home studio performance music that would change the course of independently produced
and distributed electronic music.

Dissolving the boundary between singer, songwriter, and producer, Juan Atkins named Cybotron’s future forward funkadelic
sound “techno” in reference to Alvin Toler’s concept of unlikely “techno rebels” against technocracy. Techno is music that
sounds like technology, and its purpose was to help society survive our collision with a universally felt “future shock” by inserting
an audio virus into the cultural matrix.

Techno’s blueprint spread across the Detroit-Berlin Axis between Metroplex and Tresor. As human society began its transition
from a post-industrial to an information-based market economy, Cybotron enabled a thorough system override of the human
senses towards a tangible man-machine hybridity and showed the world how to channel their emotions and imaginations into
new sound technologies and create new ‘sonic’ spatialities where listeners can transport themselves out of the physical world
into the future. The cover of their debut album Enter (1983) transmitted a fragmented view of a body in motion being digitized
mid-stride, dissolving physical and virtual reality into sonic fiction.

Today, the man-machine hybridity of Cybotron is still the truest form of techno, coevolving in conversation with the technological music they created and inspired. The latest data disk marks a new chapter that reflects a techgnostic musical expression of
the knowledge acquired during their decades-long hiatus. Unlike the dance music industrial replications of the Model 500
formula, acknowledging the content marketing expectations that segments music into specific, sellable genres, this techno
music is self-aware. Cybotron processes dance music tropes spawned from its very own blueprint with a meta-tactical precision
out of sync with our current rave new world.

Cybotron’s return demonstrates a studied engagement with what techno was and should be with a peerless update of Juan
Atkins’ initial inventive idea of do-it-yourself electrically reengineered music xeroxed onto both sides of the 12” – uploaded
directly into the alleys of your mind.
- The Rhythmanalyst







Sicherheits- und Herstellerinformationen / safety and manufacturer info (GPSR)
WAS - Word and Sound Medien GmbH
Liebigstrasse 2-20
DE - 22113 Hamburg
Germany
Contact: [email protected]More

Format Notes: 2024 repress, First-time 7" vinyl single release, remastered by Simon Francis, full colour printed sleeve

Track List:

A I Used To Love H.E.R.
B Communism

Release Notes:

The best twist in music lyric history?

On 7" for the first time ever, one of the most important rap records ever.

It's timeless, it's genius, it's just pure beautiful brilliance. It's Common's masterpiece.

One of the best songs in all hip-hop history, “I Used To Love H.E.R.” was the first single from Common's eternal 1994 LP, Resurrection. He personifies hip-hop as an ode to the art form he once loved, lamenting how the genre became too commercialised and, due to a mass influx of mainstream rap in the 90s, some of the purity and freshness of the culture was being lost.

Common uses a first-person romance narrative to detail the history of hip-hop, resulting in an extended metaphor that's sophisticated, clever, and delivers a moral message that touched millions of people and still absolutely blows minds at the song's conclusion: "'Cause who we're talkin' about, y'all, is hip-hop"

Perfectly produced by No ID and incorporating a gorgeous, melancholic sample of George Benson’s “The Changing World”, the plaintive sonic landscape provided the ideal foundation for Common’s innovative storytelling. Almost 30 years later, “I Used To Love H.E.R.” remains one the most significant moments in hip-hop: a classic in every sense of the word.

Common did discuss the true meaning of the track in a 1995 interview on “Yo! MTV Raps”, stating: “H.E.R. stands for Hip-Hop in its Essence is Real. And all I’m talking about his how I first came into contact with hip-hop music and how it evolved into where it is now. And it’s like all these gimmicks going on, all the phoniness, ain’t nobody being real with it. Everybody’s stressing that it’s real but ain’t nobody being true to it. I think that came about because — once it started becoming a business, then people started losing their soul and they started looking at it, taking it more as a business than an artform.”

On the flip, we've stayed faithful to the track used for the original 12" release. And what a track it is. Destined to be overshadowed by the behemoth on the A-Side, the frenetic neck-snapping jazz-rap "Communism" has it all - those horns at the start, the lyrical dexterity, the beat. Oh my.

So, one of the greatest pieces of music ever, in any genre. This is not merely music. It's high art. Speaking of which, we've recreated the striking original artwork from the 12" and shrunk it down to the 7" format. It looks and sounds stunning. The most important song in rap history, if you really think about it. We all miss her. We all miss hip-hop...

Sicherheits- und Herstellerinformationen / safety and manufacturer info (GPSR)
WAS - Word and Sound Medien GmbH
Liebigstrasse 2-20
DE - 22113 Hamburg
Germany
Contact: [email protected]More