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Cat-No:ERE1071
Release-Date:30.05.2025
Genre:Soul/Funk
Configuration:2LP Excl
Barcode:197342716345
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Last in:-
Cat-No:ERE1071
Release-Date:30.05.2025
Genre:Soul/Funk
Configuration:2LP Excl
Barcode:197342716345
Listen: https://listen.empi.re/364325

2LP Widespine Jacket, Printed Sleeves, Clear Vinyl, Die-Cut Marketing Sticker

UK radio support:
Radio 1's Future Soul w/ Victoria Jane - Radio 1: 24/2
DJ Limelight and Kan D Man - BBC Asian Network: 12/2, 19/2
The Travis Mills Show - Apple Music 1: 20/2
Rellik Tha Don - Reprezent 23/3


About:
Where the Butterflies Go in the Rain is the third studio album from the enchanting songstress, Raveena. Blending powerful storytelling with early 2000s pop, Where the Butterflies Go in the Rain sees music continuing to play the central role as both a catalyst and medium in her personal and creative growth. With newfound clarity, Raveena delves into themes of new love, maturity, comfort, and domesticity that reflect the peace of mind she currently inhabits. Speaking on this evolution and how it informed the album's creative, she shares, "Butterflies are so delicate that they have to hide in leaves and flowers until the rain passes so that their wings don't get crushed in the rain. I felt like that was kind of a metaphor for where I was in my life. I needed to go back to comfort-to deep rest-and stop weathering storms." On the most instinctual level it's an album that should conjure simple pleasures like the joy of a summer road trip with loved ones.

Embracing the sounds of classic artists like Fleetwood Mac, Brandy, Bob Marley, Joni Mitchell, and Marvin Gaye, to name a few, Where the Butterflies Go in the Rain draws inspiration from people who, "are really good at capturing the beauty and loss of life in the same breath," she describes. In her signature style, Raveena seamlessly unites that expansive songwriting with traditional Indian instruments and feel-good early 2000s pop hits -putting forth a work that's more unabashedly herself than any that's come before.

Raveena reflects on her forthcoming album, "I don't think I've ever understood a record so well before-It wasn't like the process I used to have with past albums where I was more anxious about being at my best. This time, it was all intuition, and I knew the album was right when I finally had the feeling of rest."

The deluxe release sees the addition of 3 tracks. Sun Don't Leave Me - contemplating the feeling of wanting to hold onto one more beautiful sunset, one more passionate embrace, before things change again and hard times strike again - and a reimagined version of Lose My Focus with UMI, bringing fresh energy to an album that's more unapologetically Raveena than ever.

Key Marketing/Selling:
- Raveena is an established physical artist
- Lucid has previously sold out of 3 pressing runs and remains and evergreen title on vinyl
- Standard retail variant - 2xLP, Clear Vinyl, Printed Sleeves, Die-Cut Marketing Sticker
- 3 other variants
- 1 Retail Exclusive - UO: (Translucent Light Blue),
- 2 D2C/Tour Exclusives - Glittery Clear/Mirrorboard variants
- Over 30M streams
- OOH Billboards in NYC running during release week
- Deluxe album short film set to be released
- May US Headlining tour announced - https://www.raveenaaurora.com/tour
- Vinyl includes deluxe songs
- Currently working "Sun Don't Leave Me" at radio


Tracklist:
A1/1. Pluto
A2/2. Lucky
A3/3. Rise
A4/4. Every Color
B1/5. Baby Mama
B2/6. Junebug (feat. JPEGMAFIA)
B3/7. Lose My Focus
B4/8. We Should Move Somewhere Beautiful (feat. Arima Ederra)
B5/9. Kid
C1/10. 16 Candles (feat. Ganavya)
C2/11. Smile For Me
C3/12. Afternoon Tea with the Auroras (Interlude)
C4/13. Little Bird
C5/14. Water
D1/15. Sun Don't Leave Me
D2/16. Lose My Focus (feat. UMI)
D3/17. You're So Good To Me

Socials:
Twitter: 95.4k followers
IG: 402k followers
FB: 28k followers
YT: 168k subs / 46.8M views


Sicherheits- und Herstellerinformationen / safety and manufacturer info (GPSR)
WAS - Word and Sound Medien GmbH
Liebigstrasse 2-20
DE - 22113 Hamburg
Germany
Contact: gpsr@wordandsound.netMore
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