Acclaimed Canadian electronic producer Francis Latreille, known as Priori, unveils his new singles "Learn To Fly" and “Segue” today, marking the first releases from his upcoming third album, This But More. "Learn To Fly" offers a taste of the album's lush, dubby techno soundscapes, while "Segue" showcases the album's ambient side. Arriving May 24th via NAFF, This But More marks a sonic departure for the artist, exploring a richly textured landscape of electroacoustic compositions inspired by literature, cinema, and the transformative power of nature.

Priori delved into This But More from September 2023 to March 2024, drawing upon archival recordings and fresh ideas. "This album is about healing," Priori explains. "Not necessarily 'music that heals', but about the process in its ups and downs, its beauty and uncertainty." Themes of protection, healing, sleep, and decay naturally emerged during the creative journey.

To craft this immersive world, Priori collaborated extensively. Writer and musician Devon Hansen penned a series of "Suggested Stories" to accompany the album, adding depth to its lore. Musically, Priori teamed up with James K, Ben Bondy, Sabola, Adam Feingold, and Jesse Osborne-Lanthier, infusing the album with diverse instrumentation, including violin, guitar, software instruments, and field recordings.

This collaborative spirit extends to the album's striking visuals. Jesse Orsborne Lanthier designed the main and single artworks, while Ulysse De Lezenne crafted a unique jewel, both pieces seamlessly connected to the album's narrative.

The intricate world-building sets This But More apart. "It's the biggest collaborative project I have tackled so far," Priori notes. This spirit of exploration extends to the second single, “Wake”, featuring Priori's first vocal collaboration with close friend Jamie Krasner (James K).

Priori's artistic process is grounded in self-awareness and intuition, asking vital questions about how each element serves the greater purpose of the music. Swimming sessions between studio work provided clarity and focus throughout the album's creation. These meditative moments reflect in the music, inviting listeners into a contemplative, dreamlike state.

Beyond music, Priori draws inspiration from the literary worlds of Gene Wolfe, Ursula K LeGuin, China Mieville, Brian Caitlin, the evocative games of Hidetaka Miyazaki and Yoko Taro, as well as the ever-evolving beauty of myths and nature. More

Following a release on 3XL in the spring of 2023, k2dj, aka Ben Bondy, delivers an astoundingly diverse, gorgeously realized album with Por. Subliminal pop iterations, fever dreams of the anthropocene, love letters sketching the heat of bodies in motion; disparate sensations woven with care, delight, and total wonder. More

Repress!

ANF are back on NAFF, delivering a batch of hi-fi floor numbers with a hyper-focused remix by D.Tiffany. In the face of pre-digested information, our brain tends towards the path of least cognitive strain. Avoid the shortest route in favour of the considered. Ever-evolving music for ever-evolving minds. More

A split EP pairing two euphoric dance anthems by Thurlow Joyce with a spellbinding roller by Regularfantasy and Priori. Romantic, ecstatic, and full of <3 More

Limited run of 300x. Full colour jacket. No repress!

The Pearl is a collaboration between Planteaterz and the mercurial NYC rap-mystic, Sensational. The EP features four songs recorded in the winter of 2021 with Sensational on the mic and eaterz on production, and is accompanied by instrumentals and killer remixes by Maara, J. Albert, and Lowjack.

The Pearl is a sound, a world, and definitely a vibe.

We’re pleased to share the fruits of this collaboration with you here. More

Repress coming late june!

Late last year, Canadian producer Priori returned with his second album ‘Your Own Power’ to great acclaim. Released via his NAFF imprint, the album showcased a more contemplative style to his productions and featured one collaborative track with label partner Ex-Terrestrial. The story continues as Priori enlists a heavyweight line-up of artists to rework some of the album’s standout tracks.

Slated to drop on the 18th March, ‘Your Own Power Remixes’ features new editions from Donato Dozzy, Aurora Halal, DJ Python, and Bambounou alongside a Priori VIP - each bringing their own flair and style to the record.

Priori is an alias of Francis Latreille who first put out solo releases on Greek label Echovolt and Canadian imprint ASL Singles Club. Known to be an avid collaborator, Latreille is involved in a number of projects including Jump Source, M.S.L., Housemates, New World Science, ANF and more. He has also worked on mixing projects by fellow artists including Roza Terenzi, Ex-Terrestrial, RAMZi, Bambii, and Ouri. More

Following the release of Priori's 2019 full length 'On A Nimbus', NAFF presents 5 reinterpretations by some of their favorite artists. TRACK LISTING: A1. Dreams of a Digital Sublime (Roza Terenzi Remix), A2. On A Nimbus (SpecialGuest DJ Megamix), B1. On A Nimbus (Ex Terrestrial Megamix), B2. Tech Ne (Beta Librae Remix), B3. Ani Ma (Amselysen Remix)
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Written in Toronto and Montreal between 2017-2018, this debut LP from ex-terrestrial is in part the residue of long drives through Belgian countryside listening to shadow music. Gamma Infolded is a reflection of the fractured self, a culmination of distractions erected into intricate edifices. Dense foundations of dissonance support quirky, smile-inducing melodies in curious and odd states of being. All that can break is broken and all that is amplified is nullified. More

Housemates make their debut on NAFF with a blinding prog-house anthem conceived last summer at Casa Di Ruffino, Montreal. The ultimate dollar bin jumper, Soul Value shines with the sax magic of regular collaborator Emmanuel Thibau. Remixes by Florist and Lamusa II appear on the flip to round out the trip. Pure house energy for every dance floor on and off the planet. It just works! More