Listen: https://listen.empi.re/278964

Gatefold Jacket, Picture Discs, Marketing Sticker, Poly-lined Protective Sleeves

About:
Walker & Royce have released their highly-anticipated sophomore album No Big Deal out now via Dirtybird Records.

Embarking on a four-part mission to bring the party back to dance music, Walker & Royce have embraced the boisterous, unruly nature of their over-the-top signature to deliver 10 non-stop anthems. A highly collaborative body of work, No Big Deal features a colorful collection of characters including comedian/ musician Reggie Watts, Grammy-nominated and multi-platinum selling artist James Patterson (and 1/2 of the electronic duo The Knocks), peak-time queen VNSSA, Grammy-nominated vocalist Barney Bones, and more.

From the tongue-in-cheek lyricism of ‘I Don’t Remember’ and ‘Might Just’ to the overzealous charisma imparted on tracks like ‘Motivashun’ and ‘Fatalistic Groove’, No Big Deal boasts the sense of humor and lightheartedness that Walker & Royce have brought to countless dance floors throughout their career. The album is hallmarked by the kaleidoscopic elements of their dance music roots: catchy vocals, playful melodies, thumping basslines, and relentless four-on-the-floor percussion.

No Big Deal is a wondrous homage to the weird and wacky tropes that have distinguished Walker & Royce’s no-holds-barred style for more than a decade. An auditory yearbook cataloging Walker & Royce’s sonic inspirations from their early days in New York City’s 90s underground raves to the Dirtybird BBQs and Campouts where they found their home, No Big Deal is a victory lap for Walker & Royce as they cement their status as headliners and hitmakers.

No Big Deal is a reminder to enjoy the ‘Cheap Thrills’ that life presents, to ‘Get Down Down’ and adopt a motto like ‘Let’s Live It Up’.

2xLP, Gatefold Jacket, Picture Disc, cut at 45rpm. First pressing limited to 500 copies.

Key Marketing/Selling:
• Playful, quirky tech-house that isn't afraid to dip into other genres
• Walker & Royce have been performing in the dance/club circuit since 2012
• Walker & Royce are performing at multiple festivals in 2024, including Lollapalooza and Beyond Wonderland, and have played at several high profile venus across the world, such as Red Rocks Amphitheatre, Petco Park, Bill Graham Civic Auditorium & more
• Recently performed a sold out show with John Summit/Experts Only at Stanford’s Frost Amphitheater
• Walker & Royce regularly perform at iconic nightclubs across the country
• To celebrate the album, Walker & Royce hosted a secret Dim-Sum pop up party with over 2000 RSVPs, and a line around block
• Just wrapped up an extensive nationwide No Big Deal tour from 10/27-2/23
• Partnered with Insomniac & their cannabis company, RNBW, for a golden ticket contest to win signed gear and 2 tickets to Beyond Wonderland
• Partnered with Perfect Circuit to give away a Novation Peak Hybrid Polyphonic Synthesizer, in celebration of the album release
• Received wide acclaim in the dance community for the “I Don’t Remember” music video
• Features on the album include comedian/musician Reggie Watts, Grammy-nominated and multi-platinum selling artist James Patterson (and 1/2 of the electronic duo The Knocks), peak-time queen VNSSA, Grammy-nominated vocalist Barney Bones, Glass Petals, Elohim, & ZOF
• Walker & Royce have previously collaborated with notable artists such as Green Velvet, DIPLO & Channel Tres, and many more
• Walker & Royce’s previous album, Self Help, has been pressed twice on vinyl, with both pressings selling out
• 2xLP, Gatefold Jacket, Picture Discs, 45 RPM

Tracklist:
A1/1. Let's Live It Up (feat. Harm Franklin)
A2/2. Fatalistic Groove (feat. Barney Bones)
A3/3. Cheap Thrills (feat. Barney Bones)
B1/4. Get Down Down (feat. Reggie Watts)
B2/5. I Don't Remember (feat. VNSSA)
C1/6. Tha Tea
C2/7. Might Just (feat. James Patterson)
C3/8. Motivashun (feat. Reggie Watts)
D1/9. Stop Time (feat. Glass Petals & Elohim)
D2/10. Did You Mean It (feat. ZOF)

Socials:
Twitter: 15.2k followers
IG: 61.8k followers
FB: 72k followers
YT: 1.2k subs / 235k views


Sicherheits- und Herstellerinformationen / safety and manufacturer info (GPSR)
WAS - Word and Sound Medien GmbH
Liebigstrasse 2-20
DE - 22113 Hamburg
Germany
Conatct: [email protected]More

Territory: WORLD

FORMAT 12” 180g vinyl, printed labels,
A4 printed inlay 170gsm, dl code,
black innersleeve, white outersleeve

TRACKLIST

A. Maintain 04:56
B. The Golden Ratio (Version) 04:43

INFO

Cybotron has re-emerged in our contemporary cybercultural age when artifactual futures begin a transition into a new era of
"Meta".

By combining their knowledge of philosophy, science fiction, and mechanical engineering, at a time when electronic instrument
companies were only just beginning to distribute their products to the masses, two prosumer audio technicians named Juan
Atkins and Rik Davis were able to re-engineer Cybotron – a combination of the words “Cyborg” and “Cyclotron” (an atomic
particle accelerator) – to be used as a home studio performance music that would change the course of independently produced
and distributed electronic music.

Dissolving the boundary between singer, songwriter, and producer, Juan Atkins named Cybotron’s future forward funkadelic
sound “techno” in reference to Alvin Toler’s concept of unlikely “techno rebels” against technocracy. Techno is music that
sounds like technology, and its purpose was to help society survive our collision with a universally felt “future shock” by inserting
an audio virus into the cultural matrix.

Techno’s blueprint spread across the Detroit-Berlin Axis between Metroplex and Tresor. As human society began its transition
from a post-industrial to an information-based market economy, Cybotron enabled a thorough system override of the human
senses towards a tangible man-machine hybridity and showed the world how to channel their emotions and imaginations into
new sound technologies and create new ‘sonic’ spatialities where listeners can transport themselves out of the physical world
into the future. The cover of their debut album Enter (1983) transmitted a fragmented view of a body in motion being digitized
mid-stride, dissolving physical and virtual reality into sonic fiction.

Today, the man-machine hybridity of Cybotron is still the truest form of techno, coevolving in conversation with the technological music they created and inspired. The latest data disk marks a new chapter that reflects a techgnostic musical expression of
the knowledge acquired during their decades-long hiatus. Unlike the dance music industrial replications of the Model 500
formula, acknowledging the content marketing expectations that segments music into specific, sellable genres, this techno
music is self-aware. Cybotron processes dance music tropes spawned from its very own blueprint with a meta-tactical precision
out of sync with our current rave new world.

Cybotron’s return demonstrates a studied engagement with what techno was and should be with a peerless update of Juan
Atkins’ initial inventive idea of do-it-yourself electrically reengineered music xeroxed onto both sides of the 12” – uploaded
directly into the alleys of your mind.
- The Rhythmanalyst







Sicherheits- und Herstellerinformationen / safety and manufacturer info (GPSR)
WAS - Word and Sound Medien GmbH
Liebigstrasse 2-20
DE - 22113 Hamburg
Germany
Conatct: [email protected]More