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Cat-No:ERE673
Release-Date:24.09.2021
Configuration:CD Excl
Barcode:194690430756
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Last in:24.09.2021
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Last in:24.09.2021
Cat-No:ERE673
Release-Date:24.09.2021
Configuration:CD Excl
Barcode:194690430756
Aaliyah is the self-titled third and final studio album by the "Queen of Urban Pop." Originally released in 2001 by Blackground Records, the album debuted at number two on the Billboard 200 albums chart. Cited by critics as one of the best R&B records of its time, the album is a reflection of herself as both a young adult and matured vocalist. Standout tracks include "We Need A Resolution," "More Than A Woman," and "Rock The Boat."

Key Selling:
First time pressed on Vinyl since 2001
First time pressed on CD in the US since 2001
Aaliyah debuted at number two and peaked at number one on the Billboard 200
Cited by critics as one of the best and influential R&B records from this era
The album was certified 2x Platinum in the US, certified Platinum in the UK and Canada, & certified Gold in France, Australia, Germany & Japan
The album has sold 13 million copies worldwide
Aaliyah was nominated for Best R&B Album and the single, Rock The Boat, was nominated for Best Female R&B Vocal Performance at the 2001 GRAMMY Awards

Key Marketing:
Single/Video rereleases for "We Need A Resolution," "Rock The Boat," "More Than A Woman," & "I Care 4 U"
Fully produced visualizers for each song using album packaging planned
OOH activations planned worldwide - digital billboards, stenciling, wheatpasting, murals, etc
Fan activation: Aaliyah Immersive Experience
Virtual events on Clubhouse, Verzuz x Triller
Virtual Official Dance Party planned with D-Nice
Content planned with Genius
Artist testimonials planned
Radio: Mixshow/DJ Club Takeovers
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