Social Experiment is back with a 3 cut EP that was specifically crafted for the dance floor by rising star AD/D. An individual with a long history in dance music who is set to go the next level off the back of this stunning debut package on this imprint. The EP features 2 floor destroyer grooves featured heavily in Art Department dj sets all year, and ends with the sublime and slightly 90’s nostalgic gem ‘Star 233411’ from the Canadian also knows as Mario J, which is heavily influenced by the music he made and played at his iconic nightclub, Industry.
More

while all four tracks hit hard, its difficult to really pick a winner amongst the Sweeping pad's and heavy Bassline's the two provide in each of these brilliant cuts of classic dub techno. Each song serving as a dangerous tool, provides a different emotion and aesthetic while remaining true to the labels musical ethos of delivering killer dance floor records. These young Venezuelans have proven once again that they're a force to be reckoned with with utter class.

More

Art Department's Jonny White is set to storm the underground again with the launch of two new vinyl-only imprints as we close out what has already been a monumental year for his first born - No.19 Music. The first up is Social Experiment. A name taken from White’s internationally acclaimed series of label showcases that have been an essential brand of events at top clubs and music festivals the world over. From instalments in Panorama Bar-Berlin and Fabric-London to DC10-Ibiza, these events have set the tone for the new label-project and sound that white plans to concentrate his latest efforts on. The unreleased catalogue promises to focus on a raw, dubby industrial and brooding techno, a direction that has been transparent at Art Department shows as of late with much of the early material being present in his sets. The first release sees none other than Strength Music's DJ Qu deliver 3 rugged cuts of sub-terain, dancefloor heat to represent the musical direction and ethos for the new label with the appropriately titled Social
Experiment EP.
More