BONE COLORED VINYL

Played headline show at Wembley OVO Nov 2022

About:
Playboy is the third studio album from Adedamola Adefolahan, known professionally as FIreboy DML, and features the hit singles, "Peru (feat. Ed Sheeran)," "Playboy," & "Bandana (feat. Asake)." Discovered by Nigerian rapper, Olamide, and signed to his label, YBNL Nation, he is without question one of the leading voices in Afrobeats, and is emerging as a truly global superstar in his own right, scoring collaborations with notable megastars, Ed Sheeran ("Peru") & Madonna ("Frozen Fireboy DML Remix"). At 14 tracks, Playboy sheds light on how life has changed for Fireboy DML in unimaginable ways, and explores a future in which he can pursue his dreams without worry or fear. 2LP pressed on Bone colored vinyl. Music found on LP1 (both sides) & LP2 (side one); LP2 side two is etched with no music.

Key Marketing/Selling:
- "Peru" is now RIAA certified-gold and BPI platinum-certified; chartopper in at least 22 countries.
- Solo version of "Peru" is nearing 187M Spotify track streams to-date.
- Personally selected by Madonna for a feature on a new club mix of "Frozen" (2022).
- First Afrobeat artist to perform at the 2022 BET Awards.
- His debut album, "Laughter, Tears, and Goosebumps" yielded the standout single, "Jealous," which became one of the most played singles on Nigerian radio.
- The follow-up album, "APOLLO," released in 2020 has amassed over 21M Spotify track streams to-date.
- Spotify Stats: 7M+ monthly listeners & 1M+ followers.
- Over 300M streams on Audiomack
- CD also available now (ERE853 - UPC 194690905056)


Tracklist:
A1/1. Change
A2/2. Bandana (Feat. Asake)
A3/3. Ashawo
A4/4.Playboy
B1/5. Adore (Feat. Euro)
B2/6. Sofri
B3/7. Diana (Feat. Chris Brown & Shenseea)
B4/8. Compromise (Feat. Rema)
B5/9.Timoti
C1/10. Peru
C2/11. Afro Highlife
C3/12. Havin' Fun
C4/13. Peru (Feat. Ed Sheeran)
C5/14. Glory
More

Vinyl colourway - One LP Lemonade, One LP Orange Crush

About:
Fresh off of winning the Listener's Choice award at the 2020 Soundcity MVP Awards Festival, Fireboy DML follows up his debut album with "Apollo." Fireboy DML enlists help from fellow labelmate, Olamide, as well as D Smoke and Wande Coal.

Key Selling/Marketing:
One of Africa's biggest breakout stars
Winner of the Listener's Choice Award and nominated for Song of the Year at the 2020 Soundcity MVP Awards Festival
Features include Olamide, D Smoke, Wande Coal
The song "Tattoo" has over 10M views on YT
One of his songs is featured on FIFA 21
2xLP, One LP Lemonade, One LP Orange Crush

Tracklist:
A1. Champion (feat. D Smoke)
A2. Spell (feat. Wande Coal)
A3. ELI
A4. Tattoo
B1. Favourite Song
B2. New York City Girl
B3. Lifestyle
B4. Airplane Mode
B5. 24 (Interlude)
C1. Dreamer
C2. Afar (feat. Olamide)
C3. Go Away
C4. Shadé
D1. Friday Feeling
D2. God Only Knows
D3. Sound
D4. Remember Me

More

Mr. Money With The Vibe is the debut studio album from
Nigerian singer Asake. Following an impressive debut and meteoric rise in the
music industry, Asake signed with YBNL Nation, the label founded by one of the
godfathers of modern Afrobeats, Olamide. The 12-track album features elements
of traditional Nigerian fuji music, Afropop, and South African Amapiano and
sees appearances from fellow Nigerian star Burna Boy and American rapper Russ.
The results are an ethereal sonic oasis that clearly sets Asake apart from his
peers. Includes the single, “Sungba (Remix),” “Peace Be Unto You (PBUY),” &
“Terminator.” 1xLP, pressed on Bone Vinyl with Red Splatter.

Tracklist:
A1/1. Dull
A2/2. Terminator
A3/3. Organise
A4/4. Peace Be Unto You (PBUY)
A5/5. Dupe
A6/6. Muse
B1/7. Joha
B2/8. Nzaza
B3/9. Ototo
B4/10. Reason (feat. Russ)
B5/11. Sunmomi
B6/12. Sungba (Remix) (feat. Burna Boy)


Key Marketing/Selling:

-
One of the
biggest Nigerian artists at the moment

-
Debut studio
album

-
The album has
over 1B streams across platforms

-
Elton John played
- ‘Organise’ in his Rocket Hour radio show on Apple Music

-
’Joha’ was Remi
Burgz’ Record Of The Week on BBC 1Xtra - w/c 20th September

-
Peaked at #1 in
31 countries on Apple Music; including UK, Nigeria, UAE, Ireland, Ghana

-
Peaked at #5 on
the US Apple Music all genre album charts

-
Peaked at #22 on
UK’s Official Albums Chart Top 100

-
25M total streams
within 24 hours of release

-
1st African debut
album to peak at #1 on the UK Apple music albums chart

-
Album release was
covered by Complex, Rolling Stone, The Guardian, The Fader, and more

-
Multiple music
videos released to support the album

-
Just recently
sold out London’s O2 Arena, marking only the 4th time a Nigerian artist has
done that - 20k tickets

-
Performed at
Barclays Center in Brooklyn on 9/8 - Sold out show - 19k tickets sold - marking
the first time an African artist has headlined and sold out the venue

-
Pressed on Bone
vinyl with Red Splatter

-
First physical
release for Asake

More

1xLP, Standard Jacket, Marketing Sticker, Green/White/Green Tri-Color Vinyl
Work of Art is the second album from Nigerian-born singer-songwriter and global superstar, Asake. Building on the sounds from his explosive debut, Mr. Money With The Vibe (which became Billboard's highest-charting debut album from a Nigerian artist), the 14-track Work Of Art showcases Asake's winning formula of fusing traditional and contemporary African music into something equally unique and celebratory. The release also marked Asake's second straight debut on the Billboard 200, and clocked in Spotify chart debuts at number 2 on the Global Albums chart and number 5 on the US Top Albums chart. With standout singles such as "Amapiano," "2:30," "Basquiat," & "Sunshine," the album highlights Asake's innate ability to cut through to global audiences, making him one of 2023's most intriguing artists to watch. Pressed on Green/White/Green Tri-Color Stripe Vinyl.

Key Selling:
- Work Of Art is Asake's second studio album, and follow up to the wildly successful album, Mr. Money With The Vibe
- 5.5M monthly listeners on Spotify
- His first album, Mr Money With The Vibe, debuted at number 66 on the Billboard 200, and recorded the highest charting Nigerian debut album in the history of the chart
- Work Of Art also debuted at number 66 on the Billboard 200, marking the second time he has debuted at number 66
- Work Of Art debuted at number 2 on the Spotify Global Albums chart, and number 5 on the Spotify US Top Albums chart
- Nominated for Best New International Act at the 2023 BET Awards
- Listed number 5 on the Rolling Stone's Future 25
- Crowned 2022 Artist of the Year by Audiomack, and is the most streamed artist on the platform
- Member of the popular Afrobeats label, YBNL Nation, which is home to Olamide and Fireboy DML
- Multiple music videos released with more to come
- Extensive OOH campaign
- Work Of Art was rated 8.0 by Pitchfork and received 4 stars from The Guardian
- Made several notable appearances at Paris Fashion Week 2023
- Sold out 3 dates at the O2 Arena in London in 2022
- Embarking on US tour in September 2023
- 23k album presaves, of which 75% converted to album streams
- DSP placements on release week
- Spotify: NMF Times Sq. Billboard. Social Support. NMF (COVER!), African Heat (COVER!), Global X, Crxss Current, NMF Canada, NMF Dance, NMF Global, Just Dropped and more
- Apple Music: BANNERS on Main & African Pages. NMD, The Agenda, Future Hits, Afro Soul Mix, Global Hits, Worldwide Riddim, Afrobeats in Spatial Audio, Soccer and more
- Amazon Music: Afro Vibes (COVER!), +44 Afro (COVER!), Brand New Music, Fresh Dance, Amapiano Now, Fresh Afro
- Pandora: New Afrobeats (COVER!), New Afrobeats Now (COVER!), Soul & Ginger (COVER!), Today's Afrobeats
- YouTube Music: OOH Billboard (Times Square NYC & LA (Sunset & Doheny), Afrobeats Now, Amapiano Trip, Afropoppin' (COVER + #1 Spot), Lagos Street, Naija Central
- TIDAL: New Arrivals Africa + Naija Nights (COVER + #1 Spot) Featured Sliders/Banners on the Africa page, New Arrivals, New Arrivals Dolby Atmos, Afrobeats Heat
- Audiomack: Verified Afrosounds (COVER + #1 Spot), Trending World & Global, 5 New Albums You Need To Hear This Week, Social Support
- SoundCloud: New Music UK & Ireland: Fresh Pressed
- Received the global cover of New Music Friday on Spotify during release week
- Work Of Art has been streamed over 70M times on Spotify alone
- Hosting an album listening party and Paint & Sip event in LA in collaboration with Jean-Michel Basquiat's estate

Tracklist:
A1/1. Olorun
A2/2. Awodi
A3/3. 2:30
A4/4. Sunshine
A5/5. Mogbe
A6/6. Basquiat
A7/7. Amapiano (feat. Olamide)
B1/8. What's Up My G
B2/9. I Believe
B3/10. Introduction
B4/11. Remember
B5/12. Lonely At The Top
B6/13. Great Guy
B7/14. Yoga
More

1xLP, Standard Jacket, Marketing Sticker, Green/White/Green Tri-Color Vinyl
Work of Art is the second album from Nigerian-born singer-songwriter and global superstar, Asake. Building on the sounds from his explosive debut, Mr. Money With The Vibe (which became Billboard's highest-charting debut album from a Nigerian artist), the 14-track Work Of Art showcases Asake's winning formula of fusing traditional and contemporary African music into something equally unique and celebratory. The release also marked Asake's second straight debut on the Billboard 200, and clocked in Spotify chart debuts at number 2 on the Global Albums chart and number 5 on the US Top Albums chart. With standout singles such as "Amapiano," "2:30," "Basquiat," & "Sunshine," the album highlights Asake's innate ability to cut through to global audiences, making him one of 2023's most intriguing artists to watch. Pressed on Green/White/Green Tri-Color Stripe Vinyl.

Key Selling:
- Work Of Art is Asake's second studio album, and follow up to the wildly successful album, Mr. Money With The Vibe
- 5.5M monthly listeners on Spotify
- His first album, Mr Money With The Vibe, debuted at number 66 on the Billboard 200, and recorded the highest charting Nigerian debut album in the history of the chart
- Work Of Art also debuted at number 66 on the Billboard 200, marking the second time he has debuted at number 66
- Work Of Art debuted at number 2 on the Spotify Global Albums chart, and number 5 on the Spotify US Top Albums chart
- Nominated for Best New International Act at the 2023 BET Awards
- Listed number 5 on the Rolling Stone's Future 25
- Crowned 2022 Artist of the Year by Audiomack, and is the most streamed artist on the platform
- Member of the popular Afrobeats label, YBNL Nation, which is home to Olamide and Fireboy DML
- Multiple music videos released with more to come
- Extensive OOH campaign
- Work Of Art was rated 8.0 by Pitchfork and received 4 stars from The Guardian
- Made several notable appearances at Paris Fashion Week 2023
- Sold out 3 dates at the O2 Arena in London in 2022
- Embarking on US tour in September 2023
- 23k album presaves, of which 75% converted to album streams
- DSP placements on release week
- Spotify: NMF Times Sq. Billboard. Social Support. NMF (COVER!), African Heat (COVER!), Global X, Crxss Current, NMF Canada, NMF Dance, NMF Global, Just Dropped and more
- Apple Music: BANNERS on Main & African Pages. NMD, The Agenda, Future Hits, Afro Soul Mix, Global Hits, Worldwide Riddim, Afrobeats in Spatial Audio, Soccer and more
- Amazon Music: Afro Vibes (COVER!), +44 Afro (COVER!), Brand New Music, Fresh Dance, Amapiano Now, Fresh Afro
- Pandora: New Afrobeats (COVER!), New Afrobeats Now (COVER!), Soul & Ginger (COVER!), Today's Afrobeats
- YouTube Music: OOH Billboard (Times Square NYC & LA (Sunset & Doheny), Afrobeats Now, Amapiano Trip, Afropoppin' (COVER + #1 Spot), Lagos Street, Naija Central
- TIDAL: New Arrivals Africa + Naija Nights (COVER + #1 Spot) Featured Sliders/Banners on the Africa page, New Arrivals, New Arrivals Dolby Atmos, Afrobeats Heat
- Audiomack: Verified Afrosounds (COVER + #1 Spot), Trending World & Global, 5 New Albums You Need To Hear This Week, Social Support
- SoundCloud: New Music UK & Ireland: Fresh Pressed
- Received the global cover of New Music Friday on Spotify during release week
- Work Of Art has been streamed over 70M times on Spotify alone
- Hosting an album listening party and Paint & Sip event in LA in collaboration with Jean-Michel Basquiat's estate

Tracklist:
A1/1. Olorun
A2/2. Awodi
A3/3. 2:30
A4/4. Sunshine
A5/5. Mogbe
A6/6. Basquiat
A7/7. Amapiano (feat. Olamide)
B1/8. What's Up My G
B2/9. I Believe
B3/10. Introduction
B4/11. Remember
B5/12. Lonely At The Top
B6/13. Great Guy
B7/14. Yoga
More

BONE COLORED VINYL

Played headline show at Wembley OVO Nov 2022

About:
Playboy is the third studio album from Adedamola Adefolahan, known professionally as FIreboy DML, and features the hit singles, "Peru (feat. Ed Sheeran)," "Playboy," & "Bandana (feat. Asake)." Discovered by Nigerian rapper, Olamide, and signed to his label, YBNL Nation, he is without question one of the leading voices in Afrobeats, and is emerging as a truly global superstar in his own right, scoring collaborations with notable megastars, Ed Sheeran ("Peru") & Madonna ("Frozen Fireboy DML Remix"). At 14 tracks, Playboy sheds light on how life has changed for Fireboy DML in unimaginable ways, and explores a future in which he can pursue his dreams without worry or fear. 2LP pressed on Bone colored vinyl. Music found on LP1 (both sides) & LP2 (side one); LP2 side two is etched with no music.

Key Marketing/Selling:
- "Peru" is now RIAA certified-gold and BPI platinum-certified; chartopper in at least 22 countries.
- Solo version of "Peru" is nearing 187M Spotify track streams to-date.
- Personally selected by Madonna for a feature on a new club mix of "Frozen" (2022).
- First Afrobeat artist to perform at the 2022 BET Awards.
- His debut album, "Laughter, Tears, and Goosebumps" yielded the standout single, "Jealous," which became one of the most played singles on Nigerian radio.
- The follow-up album, "APOLLO," released in 2020 has amassed over 21M Spotify track streams to-date.
- Spotify Stats: 7M+ monthly listeners & 1M+ followers.
- Over 300M streams on Audiomack
- CD also available now (ERE853 - UPC 194690905056)


Tracklist:
A1/1. Change
A2/2. Bandana (Feat. Asake)
A3/3. Ashawo
A4/4.Playboy
B1/5. Adore (Feat. Euro)
B2/6. Sofri
B3/7. Diana (Feat. Chris Brown & Shenseea)
B4/8. Compromise (Feat. Rema)
B5/9.Timoti
C1/10. Peru
C2/11. Afro Highlife
C3/12. Havin' Fun
C4/13. Peru (Feat. Ed Sheeran)
C5/14. Glory
More

Gatefold Jacket, Translucent Yellow Vinyl
You're Not a Bad Person, It's Just A Bad World is the fourth studio album from the genre-bending Canadian punks, Rare Americans. Containing the massive singles, "Love Is All I Bring," & "Lose My Cool," (which seeks to raise awareness on bullying), the nine-track album expands on the wildly inventive world Rare Americans have created through their gripping stories and visuals. After ripping through America on their first ever US tour, of which all dates were sold out well in advance, the band's next mission seems clear. Global domination.

Key Marketing/Selling:
- First leg of the nationwide Jamesy Boy and The Screw Loose Zoo sold out all US dates months in advance of the first show
- Second leg of the Jamesy Boy and the Screw Loose Zoo begins on 9/7 and runs until 10/25 - spanning all major US markets
- Since their debut in 2018, the band has amassed over 350M+ global streams
- 1.4M monthly listeners on Spotify
- First single from new album, "Love Is All I Bring" has over 1M video views since release
- Second single, "Lose My Cool" secured Rare Americans' most Spotify placements + first playlist cover, and second YouTube cover
- Added to Apple's "New in Alternative" playlist.
- Added to Spotify's "Rock Your Block" (COVER!), "Et Alt", NMF Canada, "Ready to Rock" playlists.
- Added to YouTube's "Your New Alternative (COVER!) & "Alternative Current" playlists.
- Won a 2020 Juno Award for the single, "Brittle Bones Nicky"
- Their second album, RA2, landed on the Billboard Top 100 Albums chart

Tracklist:
A1/1. Run the World
A2/2. Love Is All I Bring
A3/3. Moving On
A4/4. Better Man
A5/5. Lose My Cool
B1/6. Carson
B2/7. Starting Over
B3/8. White T Shirt Nights
B4/9. Green Eye'd Monsta
More

Gatefold Jacket, Translucent Yellow Vinyl
You're Not a Bad Person, It's Just A Bad World is the fourth studio album from the genre-bending Canadian punks, Rare Americans. Containing the massive singles, "Love Is All I Bring," & "Lose My Cool," (which seeks to raise awareness on bullying), the nine-track album expands on the wildly inventive world Rare Americans have created through their gripping stories and visuals. After ripping through America on their first ever US tour, of which all dates were sold out well in advance, the band's next mission seems clear. Global domination.

Key Marketing/Selling:
- First leg of the nationwide Jamesy Boy and The Screw Loose Zoo sold out all US dates months in advance of the first show
- Second leg of the Jamesy Boy and the Screw Loose Zoo begins on 9/7 and runs until 10/25 - spanning all major US markets
- Since their debut in 2018, the band has amassed over 350M+ global streams
- 1.4M monthly listeners on Spotify
- First single from new album, "Love Is All I Bring" has over 1M video views since release
- Second single, "Lose My Cool" secured Rare Americans' most Spotify placements + first playlist cover, and second YouTube cover
- Added to Apple's "New in Alternative" playlist.
- Added to Spotify's "Rock Your Block" (COVER!), "Et Alt", NMF Canada, "Ready to Rock" playlists.
- Added to YouTube's "Your New Alternative (COVER!) & "Alternative Current" playlists.
- Won a 2020 Juno Award for the single, "Brittle Bones Nicky"
- Their second album, RA2, landed on the Billboard Top 100 Albums chart

Tracklist:
A1/1. Run the World
A2/2. Love Is All I Bring
A3/3. Moving On
A4/4. Better Man
A5/5. Lose My Cool
B1/6. Carson
B2/7. Starting Over
B3/8. White T Shirt Nights
B4/9. Green Eye'd Monsta
More

BLACK FRIDAY RELEASE

Red & Yellow Half & Half Vinyl

About:
Initially released digitally at the end of 2020, Olamide celebrates the one year anniversary of the hit album, Carpe Diem, with it's first physical release. Although his eleventh studio album, Carpe Diem marks the first body of work under American label and distribution company, EMPIRE. With bubbly and melodical production from Young John, Pheelz, ID Cabasa, P.Prime, and VStix, the album features Fireboy DML, Bad Boy Timz, Omah Lay, Phyno, Peruzzi and Bella Shmurda. In tune with the title, this marks the start of Olamide's global takeover.
More