2xLP, Widespine Jacket
The 16-track album opens with "War & Wonders'' as Smoke begins his journey foreshadowing an upcoming battle featuring impassioned flows and rhymes describing the violent challenges of urban living. The track opens with a storyline of Smoke getting knocked down from his ongoing battles and a woman calling his name to wake up. The narrative then progresses with latest singles "Shame On You" and "Common Sense" featuring SiR commenting on humanity's unique simplicity and embracing our differences. At the core of the album, "Stay True" featuring John Legend accentuates the meaning of living your best life by staying true to your authentic self regardless of what life throws your way and the hardships you may face. Then "Good Thing" featuring Ty Dolla $ign offers an upbeat, positive track bringing light to companionship and finding joy in life through many avenues. Smoke wraps the project with rhythmic, jazz infused "Free Write" reflecting on the crusade of each track leading to the end of his battles, and bringing awareness to the grieving of his city from politics to systemic racism and his influence on making the situation better for future generations. War & Wonders spotlights poignant themes, necessary social commentary, and the hurdles we overcome in order to appreciate what we have in this life. For Smoke, he showcases Inglewood's war on losing love, being in love, and battling himself as he is always being led in different directions. It is a continuous journey of learning, growing, self-discovery, and reinventing a better version of himself.
Key Marketing/Selling:
- Follow-up to the widely celebrated debut album, Black Habits, which earned him GRAMMY nominations for Best Rap Album and Best New Artist
- Winner of the first season of the hit Netflix show, Rhythm + Flow
- "Say Go" is featured on ESPN's NBA game day coverage for the 2021-2022 season
- Recording new version specifically for NBA that will be played during rest of season
- The single "Shame On You," has amassed 1.1M views on YouTube & 1.2M streams on Spotify
- Outdoor campaign in select markets
- Digital ad campaign on social media
More
The 16-track album opens with "War & Wonders'' as Smoke begins his journey foreshadowing an upcoming battle featuring impassioned flows and rhymes describing the violent challenges of urban living. The track opens with a storyline of Smoke getting knocked down from his ongoing battles and a woman calling his name to wake up. The narrative then progresses with latest singles "Shame On You" and "Common Sense" featuring SiR commenting on humanity's unique simplicity and embracing our differences. At the core of the album, "Stay True" featuring John Legend accentuates the meaning of living your best life by staying true to your authentic self regardless of what life throws your way and the hardships you may face. Then "Good Thing" featuring Ty Dolla $ign offers an upbeat, positive track bringing light to companionship and finding joy in life through many avenues. Smoke wraps the project with rhythmic, jazz infused "Free Write" reflecting on the crusade of each track leading to the end of his battles, and bringing awareness to the grieving of his city from politics to systemic racism and his influence on making the situation better for future generations. War & Wonders spotlights poignant themes, necessary social commentary, and the hurdles we overcome in order to appreciate what we have in this life. For Smoke, he showcases Inglewood's war on losing love, being in love, and battling himself as he is always being led in different directions. It is a continuous journey of learning, growing, self-discovery, and reinventing a better version of himself.
Key Marketing/Selling:
- Follow-up to the widely celebrated debut album, Black Habits, which earned him GRAMMY nominations for Best Rap Album and Best New Artist
- Winner of the first season of the hit Netflix show, Rhythm + Flow
- "Say Go" is featured on ESPN's NBA game day coverage for the 2021-2022 season
- Recording new version specifically for NBA that will be played during rest of season
- The single "Shame On You," has amassed 1.1M views on YouTube & 1.2M streams on Spotify
- Outdoor campaign in select markets
- Digital ad campaign on social media
More