+98 was established with the goal of breaking down barriers and promoting diversity within the electronic music scene.


The current face of the Electronic scene does not accurately represent the diverse cultures of the modern day electronic scene. It is the label’s founding ethos that club culture is fundamentally about the encouragement of the freedom of expression regardless of background, belief, race, culture, gender or sexuality.


We are about integration. We are about multicultural acceptance. We are about putting power back in the hands of the creators and the artists.


+98 is a belief. It’s a rejection of society’s existing divisive values all the while creating a more inclusive and multicultural one.