ricardo villalobos/ oskar szafraniec

AIRA EP Project Concept: Musicians are with huge imagination into their creations, but they must still call on new technologies, such as Roland AIRA, to express themselves through the sounds and fill up their music with soul, rhythm and melody, we seeks out this connections between the humans and those machines. We invite most talented musicians around the globe to let them provide new forms of music and sounds and we release it on special EP vinyl series. What is AIRA? With roots in the very origins of electronic music, AIRA is a new series of products designed to meet the evolving needs of today's electronic musicians. In the studio or on the stage, AIRA brings genre-defining sounds and modern performance features to a new generation. While computers dominate so many music production activities today, artists still seek inspiration through the sonic character and responsive feel of traditional analog hardware. AIRA products emphasize the spontaneous creativity and hands-on performance inspired by these vintage electronic instruments, while integrating neatly into today’s computer-based production environments.Behind the authentic sound and responsive behaviour of the AIRA products is the newly developed Analog Circuit Behaviour (ACB) technology. ACB faithfully captures the sound and feel of living, breathing instruments, including some of Roland’s most revered classics. Beyond their impressive sound and modern versatility, AIRA products feature essential elements for active stage performers and avid tweaks. This means solid build-quality, straight-forward operation and striking good looks. AIRA combines the organic sound and behaviour of ACB with modern effects like Scatter and thoughtful USB integration with computers and DAWs. Through inspiring, highly playable designs, AIRA products deliver a seamless creative experience that shatters the boundaries between production and performance.

Sicherheits- und Herstellerinformationen / safety and manufacturer info (GPSR)
WAS - Word and Sound Medien GmbH
Liebigstrasse 2-20
DE - 22113 Hamburg
Germany
Contact: gpsr@wordandsound.net