1xDigipak, 4-Panel
About:
Recruiting some of his closest friends-who also happen to be some of rap’s biggest stars-to help realize his vision, Scheme shares FAMILY, his debut album. Recent single “Soda” (over 2.5 million Spotify streams) connects unlikely kindred spirits Cordae and Ski Mask The Slump God over a stomping piano-led beat by Scheme and Take A Daytrip. Scheme also finds new angles for artists who share similar styles, creating a smoothed-out West Coast riders’ anthem for Lil Mosey & Ty Dolla $ign ("Bussin’ Out") and reuniting Ski Mask, Lil Yachty, and Danny Towers for “E-ER,” a spirited sequel to their Gold-selling collab “How You Feel” (which also appears on the project). An ambitious debut for the multi-talented DJ/Producer/Artist, FAMILY establishes Scheme as a tastemaker with a distinct aesthetic and a wide musical range. Featuring additional appearances from Skrillex, Zacari, Lil Gnar, Shakewell, TheHxliday, Tes-X, and more.
Key Selling/Marketing:
DJ for XXXTentacion
The first single, Soda, has racked up 2.5M plays on Spotify and 2.8M views on YT
Features include Skrillex, Ski Mask The Slump God, Ty Dolla $ign, Lil Yachty, Cordae, & Lil Mosey
Outdoor campaign in Los Angeles and Southern Florida
Digital ad campaign on IG and FB
Influencer campaign on social media
Tracklist:
A1. Homesick feat. Zacari & Skrillex
A2. Trust Nobody (2 My Brothers) feat. Joey Bada$$
A3. Thor’s Hammer Worthy feat. Ski Mask the Slump God & ZillaKami
A4. E-ER feat. Ski Mask, Danny Towers & Lil Yachty
A5. Bussin’ Out feat. Lil Mosey & Ty Dolla $ign
B1. Soda feat. Ski Mask & Cordae
B2. Splurgin feat. Lil Gnar & Shakewell
B3. Baby feat. iann dior
B4. Fallin 4 U feat. TheHxliday
C1. It’s Alright feat. Tes X
C2. Blue Bills feat. $NOT & Fenix Flexin
C3. How You Feel feat. Danny Towers, Ski Mask The Slump God & Lil Yachty
C4. Zebra feat. Jackboy & Danny Towers
D1. 3 Sum feat. Robb Bank$
D2. Top Of The Mountain feat. Lil Keed
D3. Feel feat. Cris Diner |
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